Spring Time

Happy Spring! We invite you to welcome the coming of spring and enjoy its promise of a fresh start and new beginnings.

The beginning of Spring also marks Now Ruz – Persian New Year. Ancient Persian culture celebrated the coming of spring with a table covered with sweets and treats, symbolizing the promise of a new year filled with blessings and health – a custom still practiced today in the Persian community. Families and friends gather to spend the day together, visiting elders and celebrating the New Year. Gifts are exchanged, sweets and meals cooked with fresh herbs are shared, and fresh or smoked fish is prevalent. It’s a celebration filled with laughter, music and dancing as we observe a great promise and a new day.

Whether you are celebrating Springtime, Passover or Easter, or any gathering with family and friends, we wish you much happiness and heath from Beverly Hills Market and Deli!